UNITE CAPSULES

JORDAN BRAND

Challenge

How do you continue to keep a rabid fan
base actively engaged beyond the
confines of advertising?

PHOTO: Cyril Masson

no tag

HERO FILM FEATURING VIRGIL ABLOH
Released during the NBA’s All Star Weekend supporting the launch of
the JORDAN x OFF WHITE AJ5

Solution

A series of content narratives featuring
authentic storytelling, focused some of
the most powerful voices of modern
sport & culture.

Execution

We took inspiration from each of our subjects
to create a narrative that was most true to
them, their role in basketball, own personal
style and unique voice. We then worked in
close collaboration with each subject to
further craft the details of the story and
in some cases even the creative approach and
filmmaking techniques to further ensure each
film truly expressed the voice of the subject
within Jordan’s larger brand voice and spoke
most authentically to the audience.

“the most powerful
voices of modern sport
& culture”

HERO FILM FEATURING ZION WILLIAMSON
Created to support the launch of the AJ34 just ahead of the 2019-2020 NBA season and Zion’s highly
anticipated Rookie Season Debut. Longform content film featuring the rapper,

SUPPORTING CONTENT

In addition to the hero films, we created
supporting content such as
photography assets, GIFs, and
additional films.

Impact
Impact

A series of films that go deeper
than the surface of a brand
message and dive into the
fascinating themes of
basketball culture, personal
inspiration and the ethos of
what unites Jordan’s global
community.

no alt

Zion Williamson Dunk Film.

no alt

PHOTO: Cyril Masson

no alt
no alt
no alt

Virgil Abloh Basketball Film.

no alt
no alt
no alt
no alt