The Playground

An ode to the game & the culture

Challenge

How does the most iconic Basketball brand on the planet promote 4 distinct categories with a massive volume of diverse products without alienating their core basketball audience?

Click for sound

Solution

We created a visual "love letter" to the Playground - engaging each of our unique audiences through the game & the culture.

Click for sound

“Blake Griffin
pays tribute to the
playground basketball
court in a stylish
jordan spot”

Ad Age

IG Stories

Click for sound
Click for sound
Click for sound

Dot Com

“Jordan Brand
salutes the magic of
the playground court
in lovely, nostalgic
summer ad”

Adweek

Execution

Anchored by Blake Griffin, an all-star team featuring our founder, Dexton Deboree who wrote & directed the campaign, Academy Award nominated DP James Laxton shot on 16mm Bolex, Polaroid, BET-ACAM, Alexa, Alexa Mini, and iPhone cameras, and award-winning production designer Alexandra Schaller brought this set to life.

Impact

Over 26m impressions.
1.8m engagements and
sales stats that
exceeded kpi’s.