The Playground
An ode to the game & the culture
Challenge
How does the most iconic Basketball brand on the planet promote 4 distinct categories with a massive volume of diverse products without alienating their core basketball audience?
Solution
We created a visual "love letter" to the Playground - engaging each of our unique audiences through the game & the culture.
“Blake Griffin pays tribute to the playground basketball court in a stylish jordan spot”Ad Age
IG Stories
Dot Com
Lookbook
“Jordan Brand salutes the magic of the playground court in lovely, nostalgic summer”Adweek
Execution
Execution
Anchored by Blake Griffin, an all-star team featuring our founder, Dexton Deboree who wrote & directed the campaign, Academy Award nominated DP James Laxton shot on 16mm Bolex, Polaroid,BET-ACAM, Alexa, Alexa Mini, and iPhone cameras, and award-winning production designer Alexandra Schaller brought the set to life.
Impact
Impact
Over 26m impressions. 1.8m engagements. And sales stats that exceeded KPI's.
