Sonos x Bluenote
Born In Blue
Introducing the Sonos Blue Note Play:1
Challenge
How to unveil the brand's first
limited edition collaboration
with Blue Note: the Sonos
Blue Note PLAY:1.
Solution
Through collaboration,
create an expression of Blue
Note's singular style by
creating a series of short
form content films featuring
some of the world's most
influential musicians, think:
Q-tip, Lupe Fiasco, Robert
Glasper, and Dr. Lonnie-
Smith.
Pair the product release with
custom curated content
featuring the best playlists
from the Blue Note catalog.
“We wanted to create
an expression of Blue
Note’s singular style...”
BLUE NOTE PRESIDENT, DON WAS.
Execution
Using a lean “content”
approach we shot 2-5 min
films with an elevated eye & a
small footprint.
Each film profiled a
musician's connection to
music and how the Sonos
ecosystem has become an
integral part of their process
as well as their relationship to
each other.
In one of the films, we
featured Dr. Lonnie-Smith
and Q-tip in a conversation
about the iconic hip hop track
"Can I kick it?" that sampled
Smith's Blue Note original.
BASED OFF THE SUCCESS OF
THE SERIES, WE EXPANDED
OUR ROLE BY DEVELOPING
A SERIES OF PRODUCT
PROMOS ACROSS SOCIAL
& DIGITAL CHANNELS.
PURE SONOS
