Nike Basketball Chicago
Together We Rise
How do you take the energy and resources of Nike and use it to save lives?
Expand the popular Chi League Basketball Tournament from a single night to a special event that spans the five most violent weekends of the summer to inspire the community to get off the streets and unite around their love of the game.
Partner with local artists to transform run-down courts. Develop the Program Platform: tournament brackets, schedule & overall event framework. Concept and Produce a launch film announcing the program. Capture & Deploy authentic & engaging content for social and Deploy across the breadth of the event. A finale film that celebrates the event and shouts out Chicago’s rich community.
“We went into the toughest neighborhoods ...”
“...and partnered with artists ...”
“...to turn the local courts into ...”
“...summer long safe havens”
A celebratory film recapped the experience, reflecting on the hope and change that the love of the game brings when an entire community unites around it.
A final event - featuring a Kids All-Star game and competition for the Chi League trophy.
We highlighted the kids that excelled while, everyone was celebrated on @nikechicago
Over 500 kids entered the program
36% decrease in violent crimes from previous summers