Produced By OBBTHE GAME PLAN is a 6-Part Premium Docu-series exploring Atlanta’s most inspirational Black Entrepreneurs , each driven by a deep purpose and a profound mission to impact the communities they serve.


Hosted by Shaquille O’Neal, in a more serious and heart-felt role than we commonly associate to the big fella, and joined by a dynamic range of Friends and Guest Stars, including Dwyane Wade, Lisa Leslie, Killer Mike and others, that join Shaq in helping these entreprenuers prepare for long-term success.



Shot entirely on location in Atlanta, the series deploys a rich, cinematic approach to filmmaking, incorporating art-directed interviews, elevated verité, and highly stylized B-Roll to elevated it beyond the traditional business makeover show.

Killer Mike

Dwyane Wade

“Atlanta-based entrepreneurs receive business advice and identify new opportunities …”


Unlike the traditional reality format, this is a premium documentary approach. Each episode dives deeply into the backstory, the inciting incident that gave birth to the idea and the unfolding of the mission that ultimately informed each entrepreneur’s business plan and ultimate purpose in life. We’ll witness Shaq and friends collaborating on strategies to help each business take things to the next level, while a unique collaboration between the show and each business that resulted in a public facing product roll out on Bleacher Report’s shopping app.

“…to sharpen their “game plan” from NBA legend Shaquille O’Neal and some of his successful celebrity friends.”


The show was a unique play for both TNT and for our dynamic host Shaquille O’Neal, both taking a slightly more serious and cinematic tone, that garnered a larger audience and a range of critical acclaim.